Best List of SEO/SEM Software Applications & Tools

SEMrush is a marketing toolkit designed for digital marketing professionals, with tools for optimizing strategies across SEO, PPC, social media, content and PR

Ahrefs tracks backlinks, keywords, brand mentions and competitors’ traffic to provide comprehensive intelligence data

Every day, more than 40,000 companies rely on WooRank to analyze their websites and receive clear, actionable insights on how they can be optimized. WooRank’s easy-to-use Web-based software generates instant website reviews packed full of valuable insights. Our Advanced Reviews provide more features to help track progress.

SpyFu combines SEO, PPC and keyword research and gives actionable advice for improvements to advertising strategy

Find local customers & build relationships with Yodle's Marketing Essentials, a marketing department-in-a-box for small businesses. You'll get an optimized desktop and mobile website, search engine placement, an automated Facebook presence, a simple way to collect & syndicate online reviews, special offer distribution, & email marketing tools. Start Now!

LivePerson is the market leader in real-time intelligent customer engagement. It offers various solutions that help your business increase conversions and improve consumer experience.

BrightEdge platform combines SEO and business metrics into one-click reports, provides actionable recommendations on the best opportunities to gain share of organic search traffic, enabling SEO managers and experts to focus their efforts for maximum impact.

MessageMedia provides mobile messaging solutions for small to large-sized businesses that enable users to send and manage texts from web, email or API

Web CEO is cloud-based Search Engine Optimization (SEO) software with White-Label tools and reporting features for site owners, agencies and in-house teams

Mobile marketing solution for broadcasting & tracking text messages such as coupons, reminders & special offers for businesses, nonprofits & political campaigns

SEO PowerSuite is a complete set of desktop web optimization tools for SEOs, bloggers and online marketers. The bundle consists of four high-performing apps: 1. Rank Tracker, 2. WebSite Auditor, 3. SEO SpyGlass, and 4. Link-Assistant. Each of these tools is focused on specific SEO tasks. When combined, the four tools deliver best results.

Web Optimizer is an application that automatically improves your existing website and significantly increase load speed of its pages. Or in simple English - Web Optimizer makes web sites load faster. Now you can improve your website in matter of simple steps. Our software supports optimization of generic web sites and most common CMS such as Joomla , Drupal and WordPress. From now on you don`t have to be an expert or even developer to have a fast loading, optimized web site.

SearchMan is an app store SEO analytics and competitive intelligence software that crawls data from over 1, 500, 000 apps, 1, 000, 000 keywords across both iOS and Android platforms. The software provides you with actionable data on all your apps, as well as those of your competitors. You can track search metrics for you app in app stores, identify top raking keywords, and target users on mobile advertising platforms. The SearchMan app is designed to improve the search and discovery of top mobile apps. It does this by providing daily summaries of your app's discoverability, keyword search ranking, and your keywords versus those of your competitors. The tool provides keyword recommendations, and offers the ability to update your apps keywords from within SearchMan and then track the performance of these keywords over time.

Botify is a search marketing analytics platform that helps organizations increase organic, social & mobile traffic and revenue through in-depth website analysis

Smart AdServer enables publishing and advertising enterprises to deliver, manage & optimize their rich media campaigns on desktop, mobile, apps & tablet devices

Don't waste your time on repetitive tasks in AdWords. Our AdWords automation tools are built to save you time! Our tools include a historical Quality Score Tracker, One-Click Optimizations™, Custom AdWords Reports, and Unique Data Insights.

Bizible is a B2B marketing attribution solution that enables hundreds of companies to optimize for what really matters: revenue. It's called pipeline marketing.

PPC Automation & Management Software - For AdWords & Bing! adCore is a leading advertising technology platform, providing automated solutions for day-to-day Search Engine Marketing tasks. adCore is designed for in-house marketing professionals, freelancers and advertising agencies to scale your SEM activity and outperform your targets. Whether you’re building a brand, generating leads or managing online advertising for eCommerce adCore is fully customizable to fit any industry needs. Build dynamically updating campaigns & scale your activity to drive success. Easily build and manage dynamic campaigns for multiple search engines, automate your optimization and every day SEM activity and build your own reporting dashboard for client ready reports. Use adCore to create fully customizable reports and monitor campaign performance. Slice into data quickly, draw conclusions, and take action. Save time building the reports you need and share reports with clients and managers.

Pro Rank Tracker is a rank tracking & reporting system with which enterprises can check the ranking position of keywords, websites & videos easily

Call Loop makes it easy to send bulk SMS marketing campaigns and voice broadcasts to ten or ten thousand contacts in just a few clicks.

ReportGarden is a reporting & dashboards software that helps enterprise ad agencies prepare analysis & performance reports for improved client communication

SimilarWeb is a global multi-device market intelligence company used by hundreds of thousands of businesses worldwide, to discover, track, and grow their digital market share SimilarWeb Pro provides a global view of endless website and mobile app data based on the largest user panel in the industry. The app aggregates all competitor intelligence and makes it completely transparent, helping you to optimize your onsite content and online marketing efforts.

Analytics SEO is an automated suite of online SEO Tools that integrate with Google Analytics and Majestic SEO to save hours of time managing one or multiple SEO campaigns. This complete SEO Project Management software is ideal for SEO consultants and agencies, as well as web designers and companies running multiple websites. You can analyse upto 5 competitors and piggyback off their SEO campaigns. You can also download branded reports to Powerpoint, Excel and PDF. Analytics SEO optimses how you optimise!

Save time by managing your SEO links with Linkody. Stop loosing your hard-earned backlinks. Linkody checks your backlinks 24/7 and sends you email reports. Linkody will alert you if any of your link is removed or changed. Your backlinks status are always up to date. Optimize your link acquisition strategy by using Linkody's link metrics and analytics. Linkody replaces spreadsheets and desktop applications by providing a complete and easy to use link monitoring and management tool. If you are an SEO agency, use Linkody to manage your clients linkbuilding campaigns and send them PDF reports on your progress.

Make enterprise easy to manage with GinzoMetrics. The platform is being used by agencies, large brands, e-commerce, lead generation firms, and startups. It allows it's users to manage millions of keywords across large site portfolios. The SEO dashboard makes it easy to optimize content for all popular search engines.

Opteo is an AdWords management tool for freelancers & small to medium Digital Agencies which makes improvement suggestions backed by statistically relevant data

Digital marketing and communications service for creating, distributing and analyzing mobile campaigns

SMS text messaging service for marketing alerts, sales events, coupons, notifications, and appointment reminders

Covario provides SaaS-based interactive marketing analytics solutions. It enables to control brand integrity, ensure budget transparency and deliver better results.

WordStream for PPC is a robust platform for managing pay-per-click marketing efforts involving large numbers of keywords. WordStream turns your private keyword data into profit-driving PPC campaigns.

Taveo is a powerful, easy to use click tracking and link management platform. We analyze and monitor links you publish throughout the web.

Our App checks your website(s) for broken links. Broken links lead to lost customers, lost revenue and a negative image. Find broken links before your customers do. Try it free for 15 days.

SimpleFeed helps companies create, manage & measure customer communication programs for consumption in RSS readers and on social networks such as Twitter

Kutenda's Internet marketing toolset focuses on key and proven online marketing techniques, all bundled together to help you generate leads, capture them, and automate follow-up until someone is ready to buy. Our comprehensive toolset consists of website creation and management, on-page SEO, email marketing, PPC management, local listing submission, social media scheduling, detailed reporting and more- all at an affordable rate.

Colibri reveals the best traffic sources and customer sales funnels from SEO. Perfect for SAAS and e-commerce or any online business.

The world’s biggest companies trust Aptimize to accelerate their websites and intranets. Aptimize Website Accelerator is an ISAPI filter for Microsoft IIS, or a Daemon and module for Linux Apache, that automates performance tuning by dynamically optimizing web pages for high performance at runtime – just before a page is sent from web server to browser. Aptimize helps you reduce page load times by up to 75%.

Searchfuse combines all the best SEO tools to manage, organize, monitor and report SEO campaign into one easy to access web application.

ClickSweeper offers a full range of PPC management solutions to fit the varying requirements of both agencies and in-house online marketing managers. ClickSweeper provides a full range of bidding strategies so that you can select the one that best matches your business goals.

SMSOverload is an easy-to-use bulk SMS marketing platform with features for pre-send preview, filtering, automation, worldwide sending, campaign analysis & more

Nexternal Solutions provides web-based ecommerce software to businesses interested in maximizing their success. This search engine friendly shopping cart software can be used to sell directly to consumers or to other businesses and can differentiate between customer types. Nexternal's ecommerce solution maximizes profit by focusing on increasing revenue and decreasing costs.

Marin Software provides online advertising management solutions, offering an integrated platform for managing search (SEM), display, and social marketing.

Website Rocket is a search engine optimization (SEO) solution which offers small businesses on-page SEO coaching, social media prompts, blog post ideas & more

AgileBid is the easiest and most affordable Pay Per Click optimization service for small businesses and agencies. Managing keyword bidding is tedious, time consuming and it's never finished. AgileBid automates the bidding process, investing in keywords that sell, and reducing or eliminating the losers. AgileBid manages Adwords and Bing Ads so you don't have to. What you do with your time is up to you.

Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Kenshoo Enterpris gives advertisers and agencies the control, automation, and results needed to make better investment decisions across search marketing and online advertising.

TribeLocal is a web-based search engine optimization (SEO) platform that helps agencies build online citations, track page ranking, and monitor website traffic

Moz (former SEOmoz) PRO combines SEO management, social media monitoring, actionable recommendations, and so much more in one easy-to-use platform.

Raven Internet Marketing Tools is used to efficiently manage search engine optimization, social media conversations and online advertising campaigns. With Raven you can conduct research and analysis, manage link building, track search engine trends, create and manage ad campaigns, monitor and manage social networks, collaborate with team members and instantly produce sophisticated campaign reports. All this, from one central location. Raven integrates trusted data from multiple sources so that you can make the best possible campaign decisions. It taps deep into SEMRush, SEOmoz and Majestic SEO data for detailed keyword, competitor, link and social intelligence. With the real-time Social Stream tool, you can monitor and participate in social conversations as they happen. Wherever people are talking about your brand or keyword—Twitter, Facebook, Stumble Upon, YouTube, blogs, forums to name a few—you’ll know immediately.

SEO tools that make improving your website's ranking an enjoyable experience. Monitor daily changes, measure SEO performance & improve rankings with simplicity

SEO analysis has never been easier with the modern look and unique usability of Searchmetrics Suite. Our state-of-the-art software solution is intuitive to operate, is capable of creating detailed diagrams and graphs, and a spectacular range of functionality. With Searchmetrics Suite you can monitor keywords and sub-pages, evaluate links, and analyze and compare domains in seconds.

Majestic provides domain metrics and link intelligence to inform and empower SEOs and marketing professionals

WordWatch provides automated keyword PPC bid management services to small business SEM advertisers on the Google AdWords platform. We save advertisers time and reduce the hassle associated with managing AdWords campaigns by automating the most time-consuming aspect, keyword bidding. Our algorithm-based software plugin ensures that you're never paying too much, or too little to get the most clicks or conversions with your current budget, no matter how small or large it is. WordWatch is a low-cost alternative to outsourcing your campaign to an expensive agency, we charge a small monthly fee for management instead of taking a percentage of your ad spend. WordWatch is a better way to manage AdWords.

Easily manage your existing website. Bypass the need for a web designer and take charge of managing and updating your HTML website. This all in one product helps small businesses and individuals take charge of their own website and fully edit and manage their website, optimize for search engines and add engaging features such as Photo Galleries, Calendars and more to the website.

MetricPulse is a Web-based software application for Web site owners and Internet marketers that aggregates and organizes a series of critical Internet metrics into one simple and powerful dashboard. Like an automobile’s dashboard provides information to a driver, MetricPulse tracks and transmits key information to marketers. The product was inspired by the notion that extracting relevant information from the comprehensive statistics and analytics packages is overwhelming. MetricPulse was also built under the assumption that while Website owners should be tracking certain relevant statistics, aggregating and organizing that information on an ongoing basis is labor-intensive. MetricPulse addresses these challenges efficiently and affordably. MetricPulse pulls a wealth of marketing data into a single, attractive dashboard. If you manage more than one site or brand, the system helps you organize data into multiple dashboards.

WordStream SEO for Firefox Plugin is a content creation tool for writers that connects your keyword research to your SEO copywriting efforts. Key features of WordStream SEO for Firefox: * Search Optimized Topic Selection * Integration with Blogger, Drupal, TypePad and WordPress * Find Meta-Keywords, Meta-Tags, Labels or Tags * Top keywords, question keywords, and long-tail keyword modifiers * Keyword highlighting to grade your web page contents * Access to your hosted keyword research

Google AdWords lets you create ads that appear in Google search results for certain keywords in certain regions, driving more qualified traffic to your website.

Yext helps businesses create and manage SEO-optimized local pages, locators, and mobile screens, increasing search engine visibility on the web

Marketing Miner is a data mining tool which provides SEO specialists & agencies with the tools for keyword analysis & search engine position measurement

Shape is a PPC software offering intelligent budget management and automation tooling to digital marketers so they can eliminate spreadsheet tracking for good.

Easy website usability testing with real people. We video testers' screens and spoken thoughts completing tasks on websites. Discover why people leave your site, abandon shopping carts and hear their instant reactions to landing pages. We help website owners discover how to increase conversions from only £25 per participant. Order usability tests online (it's easy) and get results in 48 hours.

An on-line web application that allows you to automatically exchange links with other members web sites. You can specify the topic, PageRank, language and much more for the backlinks you would like. 100% free and automatic SEO application that will help increase your ranking in search engines like Google.

SambaSaaS is a marketing automation solution for small businesses, franchises & brands offering automated SEO, PR, social marketing, email nurturing & more