Website optimization platform with A/B & multivariate tests
4.8/5 (22 reviews)The Optimizely platform provides businesses with the ability to conduct A/B testing, multivariate and multipage testing for data-driven decision making.
A/B testing - Optimizely's specialism - is a method used to test changes to a webpage against its current design, in order to determine which is more successful with visitors in increasing leads, revenue, donations, registrations, downloads and user-generated content.
Test two different versions of a web page in order to determine which one better meets your objectives. By running version 'A' and version 'B' at the same time and then funneling visitors to different versions of the same page, you can see which one is more successful and continue running with it.
I have been using Optimizely for over 2 years now. In my previous role I used another testing and targeting tool that was much more complex to use. Optimizely's user interface is intuitive and the statistical algorithms give you confidence in selecting a winner. The best part about Optimizely is it's support. They have a support line and they will work tirelessly until your issue is resolved. I recommend Optimizely's platform to anyone looking to increase web conversions or provide more personal web experiences.
We're using Optimizely to confirm our improvement hypothesises and our front end/design team wants to make changes to the UI. Using A/B tests with Optimizely, we measure different kinds of user engagement (search actions, registrations) and use the results to help drive design decisions. On-boarding and support from Optimizely was first-rate. I'd recommend for anybody looking to start use A/B testing for their front end.
Starting from: $17.0/month
Pricing model: Freemium, Subscription
Free Trial: Available
Optimizely offer a Starter plan for free.
Their more comprehensive, customizable Enterprise plan is chargeable.
Please contact Optimizely for pricing information.
